Men's facial skin care represents huge opportunity

Acording to a new study by market research firm NPD Group over 9 in 10 men (ages 18+) are using some sort of grooming product today which can include facial and body skincare, shaving, hair care, and fragrance. However, only one quarter of men are currently using facial skincare products such as  cleansers (excluding bar soap), lotions/moisturizers, lip products, anti-acne agents, exfoliators like scrubs, eye products, anti-aging serums/treatments, and toner/clarifliers.

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