The male grooming market in the five major European markets combined – France, Germany, Italy, Spain and the UK generated €6.6bn in 2010. Germany took the biggest chunk at €1.6bn(Source: Men's grooming – Europe, Mintel, august 2011)
Nika Lewis, Global Skin care analyst at Mintel, said: «Men show a huge interest in keeping young looking which has fuelled demand for skin care products that combat signs of fatigue, stress and ageing.»
3 main skin care trends:
1. Avoiding parabens and phthalates in skin care goods
2. Using of botanical and herbal products
3. Success of moisturizing or hydrating products
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